Yves Béhar (born 1967) is a Swiss designer, entrepreneur, and sustainability advocate. He is the founder and principal designer of Fuseproject, an award-winning industrial design and brand development firm. Béhar is also Chief Creative Officer of the wearable technology company Jawbone, and Co-founder and Chief Creative Officer of August, creators of the first Smart Lock.
Béhar’s design work emphasizes the integration of commercial products with sustainability and social good. In 2011, the Conde Nast Innovation and Design Awards recognized him as Designer of the Year. His clients have included Herman Miller, PUMA, MINI, See Better to Learn Better, General Electric, Swarovski,Samsung, Jimmyjane, and Prada.
Béhar is a sustainability advocate who argues that a designer’s role is to create products that are both commercially viable and contribute to social good.
He collaborates with clients to design and implement sustainable projects. As the chief industrial designer of One Laptop per Child (OLPC’s) XO laptop, Béhar designed a series of low-cost, low-power laptops for distribution to low-income schoolchildren. The impact of OLPC on developing countries was so great that Uruguay purchased approximately 1,000,000 OLPC devices, and Rwanda has included an image of the OLPC XO notebook on their new currency. In 2008, Béhar redesigned the NYC Condom logo and packaging, as well as NYC Condom vending machines for the New York City Department of Health as a part of an initiative to reduce HIV/AIDS and teen pregnancy.
Béhar designed eyeglasses for the “Ver Bien para Aprender Mejor" program. "Ver Bien para Aprender Mejor" has provided free pairs of custom-designed eyeglasses to students throughout Mexico since 2010. In May 2011, Béhar partnered with Tipping Point, a San Francisco based philanthropic organization, who made a pledge to the “See Well to Learn” program, which aims to distribute free pairs of glasses toSan Francisco Bay Area students.
Additionally, Béhar is the only designer to have received two Index: Awards, with an additional nomination for his design of Puma’s “Clever Little Bag.
TED TALKS of Yves